Using an Opinion Poll to Build an Obesity-Prevention Social Marketing Campaign for Low-Income Asian and Hispanic Immigrants: Report of Findings

Publication year: 2011
Source: Journal of Nutrition Education and Behavior, Volume 43, Issue 4, Supplement 2, July-August 2011, Pages S53-S66

Sharon, Sugerman , Desiree, Backman , Susan B., Foerster , Alyssa, Ghirardelli , Amanda, Linares , …

 Objective: To gain opinions from low-income, limited-English-speaking Hispanic and Asian immigrants for formative research in a social marketing campaign. Design: Nineteen questions on obesity prevention-related topics were embedded into a larger random digit-dial survey investigating the effects of language and cultural barriers on health care access. Participants were selected by ethnic encoding from consumer databases. Setting: California’s northern, southern, and Central Valley regions. Participants: Nine hundred and five adult Hispanic, Chinese, Vietnamese, Hmong, and Korean Californians from households < 130% of the Federal Poverty Level interviewed in 2005. Variables Measured: Media usage, food stamp participation, health insurance, health problems, access and availability of fruits and vegetables (FVs) and physical...